According to Public Relations: A Values-Driven Approach, a book by Guth and Marsh, Public Relations is the values-driven management of relationships between an organization and their public that can affect its success.
While this definition is broad enough to cover a wide variety of PR concerns or tactics, it is not necessarily the only definition. PR means different things to different people.
What does PR mean to you? What is your definition of PR? Leave a reply and lets get the conversation started!