Click here for the What Does it Cost? article
As James L. Horton states in his article What Does it Cost? The Value of PR Services, “There is no absolute value formula for public relations, and there never will be because value is variable.” Horton states, “Some of the reasons this value is so variable is because there are several components to the “benefit” received from public relations.”
PR, despite producing tangible products such as press releases, is really a service. For example, all press releases are not created equal. Press releases are written for various reasons and medium, but ultimately the purpose is to inform the public. Some may be great and newsworthy and some might be uninteresting. Some may take a few minutes to write and some may take days. There is no set standard for this product because it is actually the service of “writing” and service value is a subjective perception.
We would like to hear your thoughts and comments on James Horton’s article. Lets get the discussion started.
James L. Horton bio
For more White Papers written by James L. Horton click here