I just read an article about Twitter usage that was interesting to me because it goes slightly against what I was taught before. On one hand, the author only surveyed 120 people, which is a much smaller number than the information shown to me, but on the other hand that information was taught to me two years ago.
The main findings of the survey are:
- Half of people read every tweet.
- But 20% read only the last 20 tweets or less when they check Twitter.
- At 11am-12pm, 51% of Twitter users are looking at tweets, but only 31% are sending them – a margin of 20%.
- At 4pm-5pm, 56% of Twitter users are looking at tweets, but only 39% are sending them – a margin of 17%.
- At 7-8pm, the margin is just 2% – people are more interested in tweeting than reading.
- Weekend Twitter users are much more likely to be tweeting than weekday Twitter users who often just browse tweets.
- As a proportion of all tweets, use of the term RT (for retweet) is highest at 4pm.
The Internet is constantly changing and relying on old data can be a costly mistake. What do you think about his findings? Would an article like this influence you to change your business tweeting habits?