The Best Time To Tweet: Survey Results

I just read an article about Twitter usage that was interesting to me because it goes slightly against what I was taught before. On one hand, the author only surveyed 120 people, which is a much smaller number than the information shown to me, but on the other hand that information was taught to me two years ago.

The main findings of the survey are:

  • Half of people read every tweet.
  • But 20% read only the last 20 tweets or less when they check Twitter.
  • At 11am-12pm, 51% of Twitter users are looking at tweets, but only 31% are sending them – a margin of 20%.
  • At 4pm-5pm, 56% of Twitter users are looking at tweets, but only 39% are sending them – a margin of 17%.
  • At 7-8pm, the margin is just 2% – people are more interested in tweeting than reading.
  • Weekend Twitter users are much more likely to be tweeting than weekday Twitter users who often just browse tweets.
  • As a proportion of all tweets, use of the term RT (for retweet) is highest at 4pm.

The Internet is constantly changing and relying on old data can be a costly mistake. What do you think about his findings? Would an article like this influence you to change your business tweeting habits?

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