I just read a very detailed article on how to write an eye-catching headline. Writing interesting headlines today is even harder than it was before the Internet, because bloggers and online journalists have to watch out for keywords for SEO.
In her article, Donina Ifurung mentions four key tips on how to capture the audience:
- Emotions sell
- Get rid of over-used words
- Address a need
- Form a bond with them
She then lists four more tips for crafting the message including knowing your target audience, reading other headlines, practicing and giving the audience what they want and then some.
Overall I found the article interesting, but it did not address the need for keywords or the balancing act many reporters and bloggers now face of using both keywords and catchy phrases in one symbiotic headline.
How do you find the balance?