The job: to find out what people are saying about the Federal Reserve on social media channels such as Facebook, Twitter, Youtube, blogs and online forums.
Apparently the Federal Reserve also wants to reach out to key bloggers and influencers as part of the Federal Reserve Bank of New York’s “Social Media Listening Platforms” initiative.
Here is a snipped from the RFP:
Social media platforms are changing the way organizations are communicating to the public. Conversations are happening all the time and everywhere. There is need for the Communications Group to be timely and proactively aware of the reactions and opinions expressed by the general public as it relates to the Federal Reserve and its actions on a variety of subjects…
Social media listening platforms are solutions that gather data from various social media outlets and news sources. They monitor billions of conversations and generate text analytics based on predefined criteria. They can also determine the sentiment of a speaker or writer with respect to some topic or document.
Personally, I found it interesting that they do not already have a PR person doing this. I would also be interested in seeing the results of the Listening Platforms.