Expectations for 2012

What should PR professionals expect in the upcoming year?

In Beth Monaghan’s 10 (more predictions for the PR industry in 2012 she makes a list (along with accompanying explanations) of the changes professionals should anticipate. Some of these include:

  • Heavier reliance on infographics,
  • Heightened competition and need for good, solid content
  • A broader variety of skillsets expected from PR professionals

 

As PR professionals (or professionals in a related field), what changes do you foresee will take place in the upcoming year for the PR industry?

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