What should PR professionals expect in the upcoming year?
In Beth Monaghan’s 10 (more predictions for the PR industry in 2012 she makes a list (along with accompanying explanations) of the changes professionals should anticipate. Some of these include:
- Heavier reliance on infographics,
- Heightened competition and need for good, solid content
- A broader variety of skillsets expected from PR professionals
As PR professionals (or professionals in a related field), what changes do you foresee will take place in the upcoming year for the PR industry?