Online Trends: 2012

YouTube introduced New Analytics, Facebook has a Timeline, and companies can make detailed profiles on Linkedin. 2011 has been a good year – Though I’m sure I’m not the only one who was a little uncomfortably nostalgic (and occasionally repulsed) by Facebook’s thorough display of my adolescent life in 2006.

A recent post on Social Media for Your Business, outlines the newest updates about some of our favorites (Facebook, Twitter, LinkedIn)  as well as the newcomer (Google+) pertaining to forming and maintaining B2B and B2C relationships.

Here is a quick breakdown of the changes:

Facebook: Timeline features organize your Facebook activity over the years and display it in a scrapbook fashion. Users can also do more than “like” pages they’re interested in via Facebook Gestures.

Twitter: users can now embed tweets, create Twitter pages specifically for companies. @replies are organized into their own category called “Connect”, “Discover” features trending topics and stories based on your personal connections, preferences, etc. and the “Me” section features the user’s personal profile in a larger, cleaner, and easily navigable format.

LinkedIn: users can now share content, add video to their profiles, and send group messages.

(Because Google+ is relatively new, and constantly developing, I am including this article to provide background information.)

How do you think these updates will affect the PR industry?

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