Because PR professionals and journalists must work together, it is essential for PR pros to know what will make life a little easier for reporters. To carry on our trend of avoiding potential fumbles in the New Year, we should be aware of the mistakes we make when interacting with journalists as to improve the relationships that could get us the publicity we need.
In Amanda Marsh’s post on Ragan.com she describes “seven common PR sins”. Though there are seven in total, most of the sinful acts relate to sending reporters press releases unrelated to a reporter’s beat, emailing irregularly (or large) sized files, miscommunication via email, and a lack of respect for the reporter’s time and work.
In order to create positive (and mutually beneficial) relationships, both PR and journalism professionals owe each other respect above all else. As PR professionals it’s important to do research about reporters and what kind of content they cover prior to sending them press releases and other media material.