For those already established in the PR industry, chances are high you may already be involved in an association. (More than likely, the PRSA). It can become challenging to be more than a fee-paying member of these groups, especially when agenda’s are always full and meetings never stop but it’s important to get the most out of them. Whether your motivation stems from the membership fee dollar amount missing from your bank account or your desire to further your career and perfect your craft (opinionated hint: one motivating factor should slightly outweigh the other), it’s completely feasible to stay on top of what’s new in the groups, networks, and associations you’re apart of without neglecting your immediate responsibilities.
A few ideas:
- Make an effort, as a team or group within your office, company, etc. to attend seminars, conferences, and/or keep up with industry-related events. By committing to continue their (encouraged) involvement within groups and associations, all associates are contributing to bringing improvements and ideas to their company/organization.
- Always keep up with articles/news about the industry. We all learned in school to rely upon scholarly articles and reference material to ensure validity in the information we’re consuming. That’s important; however, it is also important to stay on top of the buzz surrounding the industry for which you work — even if it’s not always the product of an academic journal. Reading what others have to say might spawn ideas for improvement or even bring misconceptions to light. All in all, reading this information may lead to the generation of ideas. Follow a specific industry on LinkedIn or a similar social network you may use regularly to network and read news.
- Talk to peers in other industries. It’s always nice to hear a different perspective. Involvement in a group or association involving an industry you’re not directly involved with could provide insight to things you may have never thought of seeing life from your perspective (as well as those who work in your field).