Tag Archives: CBS

Content Is King

Posted on June 29, 2011 by FIRE PR Group

A post on The Buzz Bin got me thinking about a very important lesson I’ve learned:  “Content is King”. To be newsworthy, an organization’s content must be useful, interesting and relevant. Here are three ways that content can affect PR … Continue reading →

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How McDonald’s Averted a PR Crisis via Twitter

Posted on June 23, 2011 by FIRE PR Group

This past weekend, an Internet hoax aimed at McDonald’s made the top of the trending list when a photo of a company letter appeared on Twitter. Video after the jump.   The Problem As you can see in the video, the letter … Continue reading →

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