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Tag Archives: CBS
Content Is King
A post on The Buzz Bin got me thinking about a very important lesson I’ve learned: “Content is King”. To be newsworthy, an organization’s content must be useful, interesting and relevant. Here are three ways that content can affect PR … Continue reading
Posted in Announcements, PR Tips and Advice
Tagged Advice, blog post, bloggers, BP Oil Spill, CBS, Content is King, David Meerman Scott, Entertainment, Facebook, FIRE PR Group, Huffington Post, journalists, Lee Odden, LinkedIn, media release, news, online reputation, Paris Hilton, People, press release, Public Relations, Search Engine Optimization, SEO, Social Media, stumbleupon, Timeliness, Tips, Twitter, Vocus
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How McDonald’s Averted a PR Crisis via Twitter
This past weekend, an Internet hoax aimed at McDonald’s made the top of the trending list when a photo of a company letter appeared on Twitter. Video after the jump. The Problem As you can see in the video, the letter … Continue reading
Posted in PR Tips and Advice
Tagged Advice, African American, Black, CBS, crisis communications, Diversity, Entertainment, FIRE PR Group, hashtag, Hoax, Letter, McDonald's, media, People, problem, Racist, seriouslymcdonalds, solution, Tips, Top, Trending, tweet
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