Tag Archives: CBS

Content Is King

A post on The Buzz Bin got me thinking about a very important lesson I’ve learned:  “Content is King”. To be newsworthy, an organization’s content must be useful, interesting and relevant. Here are three ways that content can affect PR … Continue reading

Posted in Announcements, PR Tips and Advice | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

How McDonald’s Averted a PR Crisis via Twitter

This past weekend, an Internet hoax aimed at McDonald’s made the top of the trending list when a photo of a company letter appeared on Twitter. Video after the jump.   The Problem As you can see in the video, the letter … Continue reading

Posted in PR Tips and Advice | Tagged , , , , , , , , , , , , , , , , , , , , , | Leave a comment