Tag Archives: press release

What Would You Do? Legionnaires’ Disease Crisis at Aria Hotel

An outbreak of Legionnaires’ disease has been reported at the 4,000 room Aria Resort and Casino in Las Vegas. Legionnaires’ disease is very serious because it can be deadly and because it spreads easily in a wet, warm environment. This … Continue reading

Posted in Announcements, PR Tips and Advice | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

PR Firm Hired to Represent Juror from Casey Anthony Case… What Would You Do?

According to ABC Action News, a juror from the high-profile Casey Anthony case has hired a PR firm to represent them to the media. Paid Interviews Only French/West/Vaughan is representing juror number 6, a married father of two who is seeking … Continue reading

Posted in PR Tips and Advice | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

When to Write a Press Release: 5 Questions to Ask Yourself

As a PR pro, there may be pressure to write press releases every time your client does something. However, what your client thinks is newsworthy may not actually be newsworthy at all. Here are 5 questions you should ask before … Continue reading

Posted in PR Tips and Advice | Tagged , , , , , , , , , , , , , , , , , | 1 Comment

PR is Not Free: The Real Value of Public Relations

Click here for the What Does it Cost? article As James L. Horton states in his article What Does it Cost? The Value of PR Services, “There is no absolute value formula for public relations, and there never will be … Continue reading

Posted in PR Tips and Advice | Tagged , , , , , , , , , , , , , | 4 Comments

Upcoming National and International PR Events

July July 4-5: Social Media Strategy in London, England July 7: @midWest Social Media Conference in Normal, IL July 25-26: ExL Pharma’s 7th Public Relations and Communications Summit in Long Branch, NJ July 28-31 The PR Daily Retreat in Miami, … Continue reading

Posted in Events, PR Tips and Advice | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Content Is King

A post on The Buzz Bin got me thinking about a very important lesson I’ve learned:  “Content is King”. To be newsworthy, an organization’s content must be useful, interesting and relevant. Here are three ways that content can affect PR … Continue reading

Posted in Announcements, PR Tips and Advice | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

5 Ways to Get Good PR

Here are five of the basic rules to follow to ensure your company receives the PR it deserves! 1. Know your market Who is using your product or service? This answer needs to be specific. For example, “women” is too broad. Instead, … Continue reading

Posted in PR Tips and Advice | Tagged , , , , , , , , , , , , | Leave a comment