Tag Archives: Social Media

Convergence: Introducing Social TV Apps & Consolidating Workplace Disciplines for 2012

Posted on December 8, 2011 by FIRE PR Group

For anyone considering isolating their PR team from their social media personnel – this article is just for you. In her article Eight Social Media Trends for 2012, Spin Sucks’ Gini Dietrich highlights a few advancements in social media for … Continue reading →

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Father-Daughter Ice-cream Crisis in Scotland

Posted on October 12, 2011 by FIRE PR Group

Father-daughter bonding time turned into a communications disaster last week in Scotland. Background Last Friday, Chris White, a 45-year-old father, took a picture of his daughter. They were out eating ice cream at the Braehead Shopping Centre in Glasgow, Scotland. … Continue reading →

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New Labor Guidelines for Social Media

Posted on October 10, 2011 by FIRE PR Group

In August, the National Labor Relations Board (NLRB), an independent agency in the U.S. government that protects employees’ rights to join together to improve wages and working conditions, with or without a union, released a report on the outcome of … Continue reading →

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Facebook Has New Analytics for You

Posted on October 5, 2011 by FIRE PR Group

According to an article on SearchEngineLand.com (a great site by the way if you haven’t discovered it yet!), along with the recent changes for personal Facebook users, there are a few changes for fan pages. The changes include: “People Talking … Continue reading →

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The Federal Reserve Wants To Know What You’re Saying About Them

Posted on September 30, 2011 by FIRE PR Group

According to an article on Techland, the Federal Reserve has submitted a Request for Proposal for which responses were due Wednesday. The job: to find out what people are saying about the Federal Reserve on social media channels such as … Continue reading →

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10 Reasons PR Pros Should Use Video

Posted on September 28, 2011 by FIRE PR Group

Do you use video? I thought I’d share this article explaining the different events or goals that would be enhanced through the use of video. Here are short summaries of the 10 reasons. 1. Pitches and press releases. Video gives … Continue reading →

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Law Firm Name in Twitter Handle Is A No-No: What Else?

Posted on September 26, 2011 by FIRE PR Group

According to an article I read today, lawyers should use their own name in their Twitter handle, not the firm’s name. As I read the reasons, I wondered if this would hold true for other organizations. For example, we at … Continue reading →

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Oh Netflix: This Will Be One for the Textbooks

Posted on September 21, 2011 by FIRE PR Group

Here is the letter that appeared in my inbox yesterday: The apology Dear ____, I messed up. I owe you an explanation. It is clear from the feedback over the past two months that many members felt we lacked respect … Continue reading →

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What is Klout Anyway?

Posted on September 19, 2011 by FIRE PR Group

Klout is an online tool to measure someone’s influence in social media. Whether or not it actually effects influence is currently debated, because not everyone agrees that what they measure actually shows influence. So how does it work? Klout assigns … Continue reading →

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PRSSA Twitter Chat Today

Posted on September 12, 2011 by FIRE PR Group

Attention college students with an interest in public relations: you may want to check out the twitter chat hosted by the PRSSA today to ask questions and make connections! The chat will take place today at 9 p.m. EST. Join … Continue reading →

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