Tag Archives: Pitch

10 Reasons PR Pros Should Use Video

Posted on September 28, 2011 by FIRE PR Group

Do you use video? I thought I’d share this article explaining the different events or goals that would be enhanced through the use of video. Here are short summaries of the 10 reasons. 1. Pitches and press releases. Video gives … Continue reading →

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Journalists and PR Professionals: What’s the Relationship?

Posted on August 3, 2011 by FIRE PR Group

Just read a thought-provoking article by Amy McCarthy with advice for PR professionals from journalists. It includes the usual advice, but the tone of the article made me wonder if the “Journalist v. PR person” issue was a serious one … Continue reading →

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Business Advice: Pitch Your Business

Posted on July 26, 2011 by FIRE PR Group

Ann Convery has some interesting advice on how to attract more business. She believes that one of the factors in receiving a response to a pitch is to appeal to the “lizard brain” or the part of the brain that takes care of … Continue reading →

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